Sew Up The Competition By Emeka Joseph Nobis ( Knowledge money coach )

Sew Up The Competition - Social media strategies for tailors and stream stresses.

Sadly, what I see most tailors and seamstresses do on social media goes like this ...

- Make a dress.

- Snap it on their body or mannequin.

- Post picture, either flashing teeth or showing body.

- Put price

It's a cycle that is drab, unentertaining and doesn't connect deeply with a certain segment yearning for depth, process, emotional connection and that have the money to pay.

Before I share the content ideas, let me drop these few foundational elements to take a look at.

A. Your bio must be done excellently with specificity. Something like, "Tailor | At Boss Chic Stitches, we transform plus size cosmopolitan women into dazzling damsels that turn heads in any room."

Content Idea 1.

Take a picture of you measuring someone. This shapes perception of you with regards to what you do. If you can do video, please do. You know we find tailors as gods when they can take your measurements, store them in their heads, and then sit down to write down the numbers. Tush this up if you can by writing down the measurements on a tablet of iPad. It shows you've stepped up your game to contemporary levels.

Content Idea 2.

Tell us how you get your inspirations for designs. Do you get them while praying? Tell us.

Do you get them while in the toilet? Tell us.

Do you get them while in church, travelling, having stewmy sex or vacationing? Tell us.

B. Invest in a good smartphone if you can't afford a pro camera. Your business is the business of visuals. Visuals speak 1000 words even before a single word is spoken.

Content Idea 3.

Take a dress you've done and explain how you went about the design, the process and the making. You can take a picture of the dress and write about it or you can use video format. Most importantly, showing us a picture of the client that wore it makes us connect the process to the outcome.

Do share the post so many fashion designers can take down notes and implement.

Content Idea 4.

Take a snapshot of your notebook where you draft your designs.

We want to see your rough and raw sketches. If you're using iPad or tablets, please show us.

Content Idea 5.

Get a friend to hold your phone and do a video of you in the market buying fabrics. Let's see your hassles with Mama Iyaloja at Balogun Market. We'll love to see such.

If you've got money, hire a pro and give us a rundown of a typical day at the market. It is a documentary style that gives us vivid appreciation of what you do. However, a smartphone with amazing picture quality done in landscape can suffice.

Content Idea 6.

Teach us how to note good fabrics. Even if we didn't buy from you, we all hate buying fabric that we wash and it fades the next day.

Teach us. Let us know you're the master.

Content Idea 7.

Lie down, take a picture of your head staring at the ceiling, thinking about fabrics and designs.

Give us an inroad into the craziness going on in your head to produce a beautiful design.

If YOU can, do a video to showcase how ruffled YOU become when you are thinking of designs. The video can be a B-roll video of you sitting on the seat, standing around, entering the bush, reading a magazine, talking to a friend, watching TV of design channels. Whichever. Just be creative.

Content Idea 8.

Post customer's positive feedback concerning your apparel. You've got to constantly ask for feedback from customers.

They can send feedback in video format or written chats. You can get a good designer to make good visuals out of those feedback and you post everywhere on socials. Let the visuals include your brand name for ease of identification.

Content Idea 9.

Post a collage/montage of customers adorning your dresses. Not mannequins.

By collage, I mean snapshots of different customers who wear your designs. You can always find ways to take these pictures by yourself so you can get what you want.

Or hire someone with good photography skills.

Post a collage/montage of customers adorning your dresses. Not mannequins

Content Idea 10.

Tell us about body art and body sculpture. All we know about tailoring is "stand, measure and sew."

Can we understand a bit about how body art has an impact on the clothes we wear?

Content Idea 11.

Tell us about colour mixes. People who wear purple shirt, green trousers and yellow socks think that's trendy, but they don't know. Tell us why it is not good to wear yellow jeans and purple top.

Content Idea 12.

Post abstracts - your machines, hands at work, needle movements, your legs at work, your eyes focused on achieving perfection, your scissors cutting through fabric.

Content Idea 13.

Show us an array of your tool box and the accessories you use to make clothes.

Content Idea 14.

Take a tool you use and write a love poem about it. You can write love poems about your needle, sewing machine, scissors, measuring tape.

Content Idea 15.

Share a negative review you got and how you reached out to turn it around for good.

Content Idea 16.
Share the mistakes you've made in the business - shoulder pad misplaced, zip done badly, waist size that became baggy, colours mismatched.

Content Idea 17.
Give us an insight into your process- how you prospect, how you measure, how you book a client, how many days you make the clothes, and delivery to the customer.

When you do these, we see you as an excellent businessperson worthy of being hired. You differentiate yourself from the idiots who are always giving people high BP during seasons like Christmas.

Content Idea 18.
Tell us problems you've encountered during your journey as a tailor - customer antics, abuses by customers, dumped clothes, refusal to pay balance, and all sorts. Let's laugh with you at the pains of the past and learn.

Content Idea 19.
Do a merger video - cutting pieces, sewing them, and final production. Using a feature like boomerang makes this beautiful to look at.

Content Idea 20 .
Take a picture of scrap pieces leftover from making clothes and tell us how such scattered pieces come together to form the beauty we wear on our bodies. From cuts to beauty.

Content Idea 21.
Share with your dreams and desires. How you want to be the best in the world and have outlets all over the world. Your dreams are valid. You never can tell who is watching. You can get a benefactor by doing so. Be shameless!

Content Idea 22.
Take snapshots of housemates' clothes at any show you like. It could be the Big Brother Naija Show or whichever. Yes, you may be Christian and condemn the show, but close your eyes to the shenaingans on the bed and see the clothes housemates are wearing. Be descriptive about the clothes, tweak, design and sew. They're trending, tap into the flow.

Content Idea 23.
Talk about how you get inspiration in church when you see what people are wearing to church. You don't need to take pictures of people, but snapshots of dress fringes can serve as amazing illustrations.

Content Idea 24.
Remember that you can serve other tailors and people who need your services. There are questions they are asking.
Take a day and give valid answers to FAQ by people. Remember to document your answers. They can form an ebook that makes money for you.

Content Idea 25 .
Interview people. Yes, clothes affect how we live. Bright clothes affect our emotions as well as dull colours. Someone like me has to wear clothes that boost my confidence as a public speaker. You can interview people and their divulgences go a long way to understand what makes body art and the import of making clothes.

Content Idea 26.
Go live and review a great book that you've read. Your life isn't just around the sewing machine. We need to know you're not dumb and that you read books to better your understanding of culture, humans, and the world we live in.

Content Idea 27.
Share an inspiring quote.
Something like, "Your boyfriend broke your heart? Clothes can lift your spirit!"

Content Idea 28.
Share fun facts about you.
Do you steal into the fridge at 3 AM?
Do you use only black pens?
Do you eat bread with egusi soup?
Do you love kissing your partner's hair during lovemaking?
Do you use Erisco tomato paste to eat bread? Let us kno

Content Idea 29.
Go Facebook or Instagram live and let's see your sweet face.
Share an experience from a satisfied client.
Share your pains about the economy affecting your business.
Share how your day went.
Teach something.
Let's connect your vibe in person, though virtually. You can assemble your clients and go live with them and have them share their feedback on livestream.
You can do this weekly - one satisfied customer every week.

Content Idea 30.
If you've got a shop with a signpost, get to the front of it, raise your hands in excitement, and let someone take a picture from down up, showing your signpost.
If YOU don't have external signpost, you can do so in front of your shop.
It's a journey of success.

Content Idea 31.
Connect with a celebrity or influencer you know. This can take some work, but it's doable.
Make 5 nice clothes for him or her and schedule to move around with him or her on chosen days. Get your photographer ready to follow around.
It could be church, meetings or club. Your photographer must be very creative to take pictures at different angles. 200 snapshots on different days that are creatively done can provide content for 6 months.

!B. Clean up your social media space. You're not a clown, so tone down on the skits. You're not a pastor, so tone down on the vigils posts. You're not a politician, so tone down on the rants. Let 80% of the content on your social media spaces show an overwhelming focus on your mission to clothe people in dazzling pieces.

To receive updates on how to convert what YOU know into money, follow our channel here .

WhatsApp

Follows us on our social media platforms,

versatile communication worldwide